GINLEE Studio I

The Ginlee Studio store is designed to be a quiet respite from the outside environment, with soft lines and a palette of off whites, pebble wash, and accents of wood and stainless steel. An inviting “outdoor” courtyard with lush greenery, bathed in a diffused white glow, forms the focal point of the store, drawing the eye of the visitor inwards as she enters. A workshop table, composed of abstract volumes is situated on one side of the store, facing a sinuous wall overhanging the folded clothing rails on the other. Known for their pleated garments, the store not only sells their ready to wear collection, but also offers a first-of-its-kind pleated-to-order service for a selected range of products, with the aim to reduce wastage by only producing items upon request, thereby minimising surplus stock at the end of a season. A customer may select the colour and size of a certain product which is then hand pleated and finished on site using the built-in steamer, with the finished product ready to collect within a short time. The customer is encouraged to stand counter-side to observe the pleating process, or sit down at the courtyard area to enjoy the greenery while waiting for the requested product to be finished.