Vivino Flagship Store
The Vivino flagship store is conceived as the physical extension of the popular namesake wine-rating app, a spatial experience translating the clarity and accessibility of Vivino’s digital platform into a bold and atmospheric interior that invites discovery, conversation, and delight.
The retail area forms the heart of the store, unfolding in a series concentric circular wine displays that encourages non-linear exploration and unexpected discovery. The extensive range of wines is organized across the curved shelves by type, flavour profile, origin. Each bottle is angled for visibility, accompanied by concise labels explaining the attributes and rating of each wine. Integrated information kiosks distributed among the shelves provide deeper insight and food-pairing suggestions. Customers can easily pick up their selected wine directly from stacked bottles in the corresponding shelves below the display, enabling a seamless flow between discovery and purchase. At the centre, a suspended constellation of red spheres forms a centre piece, spotlighting the featured wine of the month and establishing a visual landmark within the store.
The Vivino experience continues at the wine bar adjacent to the retail area. Finished in bold red and stainless steel, the bar showcases the top rated and featured wines of the week, which customers are invited to taste, converse, discover, and connect through the act of enjoying wine, adding a layer of community and hospitality in the space. A dedicated tasting and event space on the other end of the retail area further activates the store, creating opportunities for sommeliers and winemakers to engage directly with customers in a group setting.
The Vivino Red is generously used in the space, and paired with stainless steel, wood grains and soft greys, to balance a sense of technological edge with tactile warmth. Sculptural cylindrical signages and Vivino brand motifs are also used within the space to guide customers seamlessly through the store journey, and reinforcing Vivino’s identity throughout the space.
The result is a store experience that is both contemporary and accessible, embodying Vivino’s ethos of making wine appreciation approachable, engaging and social.